Case Study - How Di Renzi Brothers Grew Website Traffic 67% in 60 Days

How Strategic Planning and Local SEO Helped a Plumbing Company Build Digital Momentum

Overview

Di Renzi Brothers Plumbing is a service-based plumbing company serving Bucks, Montgomery, and Delaware counties in Pennsylvania, as well as parts of New Jersey.

When this project began, the business had no website. Customers had no central place to view services, understand the company's process, or verify the business online. This case study shows how strategic planning, service-focused content, and local SEO foundations helped Di Renzi Brothers establish a professional online presence and achieve measurable growth in their first 60 days.

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The Starting Point

Di Renzi Brothers had built their business through word-of-mouth, builder relationships, and remodel projects. Their only online presence consisted of:

• A Facebook page
• An Instagram account
• An unverified Google Business Profile

Without a website or proper Google verification, potential customers couldn't easily find accurate business information, see a complete service list, or confirm the company's legitimacy through Google Search or Maps. This limited their ability to capture new customers searching for plumbing services online.

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The Goal

The goal was to create a professional digital foundation that could support business growth.

The website needed to:

• Clearly communicate plumbing services and the company's process
• Present a professional, trustworthy image
• Work seamlessly on mobile devices (where most searches happen)
• Support local search visibility
• Allow the team to update content without developer help

Beyond the website, we needed to establish proper Google Business Profile verification. After encountering issues with their existing profile, we created a new profile that matched their branding correctly.

Once verified, this enabled us to:

• Set accurate business hours
• Define service areas (without displaying a home address)
• List all plumbing services
• Upload branded photos
• Connect the website
• Enable customer reviews
• Improve visibility in Google Search and Maps

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The Plan

The project began with planning, not design.

We started with a detailed questionnaire to define:

• Core services and specializations
• Service areas and target customers
• Key differentiators and company process
• Content structure and page hierarchy

A demo website helped align on layout and direction before committing to design. This planning phase took about a month and included going back and forth to clarify services and gather professional photos of the team.

The biggest challenge was extracting complete information through the questionnaire while working around the client's schedule. This reinforced the importance of thorough discovery work before beginning design.

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The Build

Once direction was established, the site was built strategically.

Service Pages First

Rather than starting with the homepage, we prioritized service pages. Each page was written to:

• Clearly explain what the service includes
• Describe the process customers can expect
• Use language that matches how people search locally for plumbing services

This service-first approach laid the SEO foundation before design polish.

CMS for Long-Term Control

We implemented Sanity CMS so the Di Renzi Brothers team could:

• Update service descriptions independently
• Add project photos and case studies over time
• Adjust content as their business evolves

This gives them long-term control without ongoing developer costs.

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Launch & Pre-Launch Optimization

Before going live on October 27, 2025, the site and supporting systems were fully prepared:

• Domain connected and DNS tested
• Analytics tracking installed and verified
• Metadata and title tags optimized for all key pages
• Page speed optimized for fast loading
• Mobile responsiveness confirmed across devices
• Internal navigation and links tested
• Google Business Profile updated with services and branded photos

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Results

After launch, we tracked website performance over two 30-day periods to measure early traction.

Period 1 (Oct 27 - Nov 23): ~42 unique sessions
Period 2 (Nov 23 - Dec 23): 70 unique sessions

Growth: +67% in website traffic

Beyond the numbers:

• Visitors were spending time on service pages, not just bouncing
• The website became a reference tool during customer phone conversations
• The business received positive feedback about mobile usability
• Google Search Console showed the site indexed and appearing for local plumbing searches

The client's own words capture the impact best:

"We've already received great feedback from our customers about how easy our new site is to use. The process was smooth, communication was excellent, and any questions we had were answered quickly."

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Key Takeaways

This project reinforced several important principles for contractor websites:

Planning drives results. Taking time upfront to clarify services, structure, and content led to a more effective website than rushing into design.

Service pages matter more than the homepage. Building detailed, search-optimized service pages created the foundation for organic visibility.

Google Business Profile is foundational. Proper verification and optimization were essential for local search visibility and customer trust.

CMS empowers clients. Giving business owners the ability to update their own content removes bottlenecks and reduces long-term costs.

Mobile usability is non-negotiable. With most plumbing searches happening on mobile devices, mobile-first design directly impacted user experience and conversions.

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What This Means for Your Business

If your contracting or home services business is operating without a proper website or verified Google Business Profile, you're invisible to a significant portion of potential customers searching for your services.

The Di Renzi Brothers project shows what's possible when you prioritize strategy before design and build digital foundations the right way.